Leading event technology platform, Eventbrite has partnered with ticket reseller, Twickets enabling Australian and NZ customers to resell their tickets securely, at face value, to true fans.
Eventbrite ticket holders who can no longer attend an event will be able to list tickets on Twickets by logging into their Eventbrite account within the Twickets platform.
Once a ticket has been resold, the original ticket will be cancelled and a new, unique ticket will be issued to the buyer.
Eventbrite ANZ General Manager Phil Silverstone said this now offers event organisers peace of mind that their fans have a secure place to buy and sell tickets fairly.
“This partnership is a great example of the best technology in the online ticket industry aligning to protect fans, artists and promoters,
The industry has a responsibility to both educate consumers and drive innovation around fraud prevention and scalping,” he said.
Twickets Australia Managing Director Danny Hannaford is looking forward to the future integration.
“We are happy to be bringing face value resale to more events through the partnership with Eventbrite, giving event-goers the peace of mind that they are not only getting a fair deal, but also that they will be guaranteed entry to the event itself with an officially reissued ticket,” he said.
New Zealand’s iconic NYE festival, Rhythm and Vines will be the first to use the new ticket integration, as it welcomes international artists like Schoolboy Q, Giggs and Sub Focus later this year.
Rhythm and Vines Marketing and Partnerships Director Kyle Bell said they are thrilled to be a part of Eventbrite’s new integration.
“Now they are they are taking things to the next level by providing the technology to help us reduce harm of ticket scalping and scamming that has been evident since we sold out in September.
“The integration has been a seamless process for us and we’re thrilled we can now give our fans and artists the peace of mind that our festival is for their benefit and no other,” he said.
Ticket scalping is nothing new and has attracted a lot of attention recently, including controversial reseller site Viagogo being taken to court for engaging in misleading conduct with their exorbitant ticket pricing.
Investigations into Viagogo’s fraudulent behaviour uncovered that for major concerts they were selling tickets for up to 20 times their original face value.
This new integration is a leap forward for the Australian and New Zealand ticketing market, paving the way to protect fans, artists and promoters.
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