The Rise and Fall of Apple iTunes

Apple may be killing off iTunes but don’t worry your music collection won’t be going anywhere.

It’s been reported that indeed Apple is phasing out iTunes which we have experienced for the last 18 years in favour of three new apps.

There will be a separate app for TV, one for podcasts and of course on for music.

So, what exactly are the changes?

Don’t worry about losing all the music you originally purchased into your iTunes library, as all your original files will be automatically migrated into the new Apple Music app.

You will still be able to buy music from the iTunes store but it will just exist on the periphery sidebar in the new Music app.

If you have any existing iTunes gift cards and credits lying around they will still remain in good use on the new platform.

Back in 2003, iTunes created an integral sense of order in digital music which empowered a new substantial means of digital revenue stream.

Fighting years of seemingly unstoppable pirates who would relentlessly steal from artists and labels put mounting pressure on musicians and record labels.

But Apple iTunes really came arrived perfectly to put a value on digital music and eliminate the basic concept that ‘digital equals free’.

Let’s examine the top five ways iTunes revolutionised the music industry.

  1. Gave us more power in how we consume music. Apple iTunes allowed the us to pick a song individually without being forced to purchase the entirety of an album.
  2. Provided unlimited access to infinite music. The platform bought accessibility to music within seconds, all you have to do is type the artist into iTunes and click buy and there you have it, the song is on your phone within seconds.
  3. ITunes signalled the end of album art. The rise of iTunes rescued songs but album art became a casualty and is now nearly extinct, particularly with the rise of the immersive music video.
  4. Strengthened the fight against pirates. The growth of the internet in the 90’s and 00’s saw the rise of online pirates ripping off hard-working musicians and regulations were struggling to keep up. Once iTunes arrived as the first legitimate digital music store it turned the piracy game on its head.
  5. Brought smaller artists and labels to the front. Gone was the time of fighting to buy out shelf-spaces in the digital stores, now there was endless space to effectively compete against the industry giants.

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